OTT Subscriptions are Growing: Why Advanced TV is the Way to Go
The rapid rise of over-the-top (OTT) video services like Netflix, Disney+ and Hulu is fundamentally disrupting how audiences consume entertainment content. With OTT subscriptions projected to reach 1.43 billion globally by 2027, it is more vital than ever for media companies and advertisers to adapt marketing strategies to this new streaming-centric world. Advanced TV encompassing internet-deliRead More…